Chichester Design

Many of Chichester Design’s customers are keen to do email marketing. Whether they’re employing this as part of a well balanced marketing strategy or they’re just stuck in an old routine, sometimes we’ve no choice but to employ “the customer is always right” attitude, despite our personal feelings of how effective email marketing really is. But in the spirit of all things just we thought we’d have a look at both sides…

Nay for email marketing

• 60-65% of email recipients don’t bother to open their emails
• People receive a lot of emails daily and simply don’t have the time to

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There has been some recent speculation that online content is taking over the territory of offline content somewhat. And having worked both in the publishing industry and as a creator of online content, I have to say that this subject is more than a little interesting to me.

I worked for a large publishing firm which was, let’s say, a little backwards about coming forwards when it came to the deadly importance of online content. As I had experience of Search Engine Optimisation I taught my team what I knew, some of them embraced the knowledge and some of them …