There has been some recent speculation that online content is taking over the territory of offline content somewhat. And having worked both in the publishing industry and as a creator of online content, I have to say that this subject is more than a little interesting to me.
I worked for a large publishing firm which was, let’s say, a little backwards about coming forwards when it came to the deadly importance of online content. As I had experience of Search Engine Optimisation I taught my team what I knew, some of them embraced the knowledge and some of them…
