Chichester Design

I’ve mentioned the growth of social media marketing in this blog before, but the fact that I’ve read a lot recently about how more and more businesses are using Facebook to promote themselves means it warrants some further discussion.

In my experience, Twitter and LinkedIn have been the first points of contact for businesses in the world of social media. They’ve led the march so to speak. Facebook has been able to accommodate it for quite some time, but all the same it has remained in the shadow of Twitter and LinkedIn.

Well, until now that is. Thanks to a …

Search engine optimisation: three magic words for businesses everywhere. The way businesses market themselves has changed radically over the last five years (and continues to do so) and a central part of this evolution has been the development of a company’s online presence.

As the marketplace has grown increasingly competitive, it is no longer good enough to just have a static website. A website has to interact with visitors; content matters and it has to earn its place in search engine rankings.

Hence, search engine optimisation (SEO) has become an essential business tool for companies that want their products and …

I’ve just been planning a weekend away in Yorkshire for a family wedding and I’ve been really surprised at the poor standard of websites for the kind of places I want to stay at (a low-key, yet comfortable and modern, stylish if at all possible, guest house or B&B).

Most of the websites I’ve looked at have put me off right away: poor information, hard to navigate, low-quality pictures and a generally uninspiring feel. All of which says to me: don’t stay here!

What makes this particularly surprising (and irritating) is that these are the type of business for whom …

Let’s start at the very beginning, it’s a very good place to start (especially for all you Sound of Music fans, that one!) A landing page is a webpage that is dedicated to a particular product or service or a range of products or services. It should not only provide visitors with information but also have a clear call to action for them, such as clicking through to another page, providing their contact details or making a purchase.

Chichester Design recommends using landing pages to tie in with digital marketing campaigns from email newsletters to PPC. Having a specific and …

Because Chichester Design’s tips on SEO gained from TFM&A 2010 went down so well we’ve got some more for you about how to achieve a great marketing mix…

Digital marketing can be defined as any number of mediums such as social media, Pay Per Click, Search Engine Optimisation, articles, blogs and forums.

Utilising digital marketing is clearly becoming more popular when we consider that there has been a 70% increase in budget spends for 2010 on off-site social media investment and a 64% increase in on-site social media investment as well as a 64% increase in budget allocation to Search …