Chichester Design

When you think of SEO, do you think of content marketing? You should.

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility.

Via: Brafton

To find out more about Chichester Design’s web content services, including SEO services…

“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.

So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …

More about mobile internet use this week. Having read about the launch of Google Wallet the other week and seen the new Barclaycard mobile payment system ad recently, my mind’s been somewhat focused on the subject and what it means for businesses and mobile advertising.

What is clear is that mobile internet use is being adopted at an incredible rate, much faster than that in the past for desktop
internet access. According to the Internet Advertising Bureau, the UK mobile advertising market was worth £83 million in 2010, up by 113% over 2000. Morgan Stanley estimates that by 2020, there …

I’ve got another client profile on the Chichester Design blog for you this week. We’ve recently launched a website for Anode Outlet, an online retailer of sacrificial anodes for leisure craft.

What are sacrificial anodes? Good question! You don’t hear too much about these strips of metal, but they are vital to stopping the corrosion of important parts of boats, such as hull plates and rudders. Anodes are attached to the underside of a boat and they attract the corrosion instead of the metal components of a boat.

Anode Outlet is a brand new company and their USP …

I mentioned in my last blog that web videos are expected to be a key business tool in 2011. Why? Well, because interactive website content is becoming increasingly important, not at least in terms of making companies more visible online.

2010 saw a phenomenal rise in the use of web videos, on both company websites and dedicated business YouTube or Vimeo channels. The limitations of a static website in an increasingly competitive marketplace is proving a key driver, with businesses now chasing the competitive edge of interactive online content, such as web videos.

This growth is why we’re expanding the …