09 Jul 2012
I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.
First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.
Let’s start with the Hangout …
07 Jul 2011
More about mobile internet use this week. Having read about the launch of Google Wallet the other week and seen the new Barclaycard mobile payment system ad recently, my mind’s been somewhat focused on the subject and what it means for businesses and mobile advertising.
What is clear is that mobile internet use is being adopted at an incredible rate, much faster than that in the past for desktop
internet access. According to the Internet Advertising Bureau, the UK mobile advertising market was worth £83 million in 2010, up by 113% over 2000. Morgan Stanley estimates that by 2020, there …