16 Mar 2012
Last time, I was talking about KONY 2012 and the power of the web. This week my subject matter is Facebook; one of the key factors in creating the riot surrounding the KONY 2012 campaign. The all-powerful social network is launching it’s Facebook Timeline for Pages. So, what does it mean for businesses and brands?
Unsurprisingly for such a radical overhaul (and the switch from the old-style wall format is just that), Facebook Timeline for Pages has brought howls of protest from some. However, while the changeover may cause a few ripples as people adjust, overall I think it’s a …
23 Sep 2011
I talked about Google’s initial roll out of Google+ back in July and now the search engine giant has given its social network to the masses, announcing its public launch last week. It’s time to sit back and see if it can take on Facebook.
That’s the big question. Can it give the mighty Zuckerberg creation a run for its money or will it be another damp squib like Google Buzz or Google Orkut? Google are claiming that its 12-week invitation-only trial attracted more than 20 million souls, which is a tidy amount. However, given its track record, I don’t …
15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.
In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …
06 Jun 2011
There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.
When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as a …
03 May 2011
Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.
A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.
So, it follows that more and more companies should be investing in online …