23 Sep 2011
I talked about Google’s initial roll out of Google+ back in July and now the search engine giant has given its social network to the masses, announcing its public launch last week. It’s time to sit back and see if it can take on Facebook.
That’s the big question. Can it give the mighty Zuckerberg creation a run for its money or will it be another damp squib like Google Buzz or Google Orkut? Google are claiming that its 12-week invitation-only trial attracted more than 20 million souls, which is a tidy amount. However, given its track record, I don’t …
Read more
TagsChichester DesignfacebookFacebook advertisingGoogleGoogle BuzzGoogle Orkutsocial media marketingSocial Media Optimisationweb designweb development
15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.

In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …
Read more
TagsClub 72dis.cuss.itfacebookFootball LeagueFormaplexFoursquareKnight Fencinglily allenLinkedInNpowersocial media etiquettesocial media marketingSocial Media Optimisationthe British Food LarderTwitterwebsite design
06 Jun 2011
There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.
When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as …
Read more
Tagsblog-writing servicebusiness blogsChichester Designcorporate blogsfacebookMarketing Weeksocial media marketingTwitterweb design and development
03 May 2011
Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.
A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.
So, it follows that more and more companies should be investing in online …
Read more
TagsChichester Designdigital marketingfacebookGoogle AdwordsInternet Advertising Bureauonline advertising marketsocial media marketingvideo advertisingweb design and developmentWeb videos
13 Apr 2011
I popped round the corner to Pallant House Gallery the other evening for the private view of the Robin & Lucienne Day: Design and the Modern Interior exhibition and the designs – the furniture in particular – got me thinking about a web design project we’ve just wrapped up.
The Chichester Design team have recently completed work on a new website for Willstack Furniture Company. These guys supply all sorts of furniture for schools, offices, restaurants, football stadiums, etc., and their best seller is the CGF20 Stacking Chair – you can see it on their homepage. It’s this chair …
Read more
TagsChichester Designe- commerce websitePallant House GalleryRobin & Lucienne DayRobin Days Polypropylene Chairsocial media marketingweb designWillstack Furniture Company