16 Jul 2012
Google has made a major change to how consumers see local businesses online and how local businesses interact with these consumers: it has replaced Google Places with Google+ Local. Expanding the use of Google+ is the target but all the same, it’s a smart move by the company.
Perhaps the largest change for small businesses that have been using Google Places is that Google+ Local means that they have to embrace the social element that surrounds this marketing technology, by which we mean social media. Google+ Local is a step into the world of Twitter and Facebook, at a …
26 Jan 2011
I read an interesting article in the Guardian the other day that made me think I should get back to basics on the Chichester Design blog – what makes a good business website. I think every business is aware that it must have an online presence in today’s market, but we’ve come to a point where a static website just doesn’t cut the mustard.
One of the tips for creating a successful website mentioned in the article is to regularly update your website content and it’s one I think is worth flagging up. Adding fresh content will keep visitors coming …
11 Mar 2010
Google certainly seems to think that it is and who can disagree when all you have to do is look around you. When Chichester Design was at the #TFMA conference at Earls Court2 London a few weeks back all we could see were people fiddling with their smart phones when they were on the tube, queuing to watch talks or sitting in the networking bar. Our team certainly used queuing time as a great opportunity to take part in the TFM&A Live Social Media Mashup and catch up with our emails.
There are a lot of us who use our …
03 Mar 2010
Because Chichester Design’s tips on SEO gained from TFM&A 2010 went down so well we’ve got some more for you about how to achieve a great marketing mix…
Digital marketing can be defined as any number of mediums such as social media, Pay Per Click, Search Engine Optimisation, articles, blogs and forums.
Utilising digital marketing is clearly becoming more popular when we consider that there has been a 70% increase in budget spends for 2010 on off-site social media investment and a 64% increase in on-site social media investment as well as a 64% increase in budget allocation to Search …
11 Feb 2010
The week after next Ben, Simon, Kate and Ashley will be venturing out of the Chichester Design office and let loose in the Big Smoke for two whole days to attend a fantabulous business event at Earls Court 2.
TFM&A (Technology For Marketing & Advertising) is the UK’s only integrated marketing event. It delivers all the latest expert industry insights, trends and developments including seminars and keynote speakers such as Google, YouTube and Facebook- some of Chichester Design’s absolute favourites!
Last year’s TFM&A won Best Trade Event for 2009 at the recent Event Awards, and was attended by our Digital …