UK marketers spent £1.7 billion during first half of 2008 to increase online market share to 19%. Search, classifieds, rich media and video boost total advertising market. Total advertising market would have fallen 4.6% without the internet’s growth.
Despite tough trading conditions, internet advertising expenditure grew to £1,682.5 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB) the trade body for digital marketing. The research was carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
Marketers demonstrated overwhelming confidence …
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