Let’s start at the very beginning, it’s a very good place to start (especially for all you Sound of Music fans, that one!) A landing page is a webpage that is dedicated to a particular product or service or a range of products or services. It should not only provide visitors with information but also have a clear call to action for them, such as clicking through to another page, providing their contact details or making a purchase.
Chichester Design recommends using landing pages to tie in with digital marketing campaigns from email newsletters to PPC. Having a specific and …
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