Here’s a useful little letter you can send to your customers asking them for testimonials…
[Company Name] needs your help
[Company Name] would like your help in the form of a testimonial about our services because genuine testimonials can benefit us by bolstering our credibility and boosting our sales. Testimonials are particularly effective because they are essentially trust-building and unbiased.
Some of the best testimonials are born out of mini-stories of redemption, unexpected successes and life-changing discoveries summarised in just a few short sentences.
Testimonials must be:
· Specific – focussed on one or two USPs (see below)
· Short …
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