Chichester Design

It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.

Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …

I’ve been keeping my eye on developments in the social media world this week and I see that Mr Facebook, Mark Zuckerberg, has introduced a new subscribe tool to his network. There’s potential for businesses in this I think.

Facebook’s subscribe button is a clever response to Google+ Circle and a shot across the bow of Twitter – it allows a user to follow anybody’s or any company’s public updates regardless of whether they are Facebook friends. I think this opens another social media optimisation opportunity for businesses.

Companies already use Facebook local business pages and targeted advertising to market …

We’ve discovered a brand new web tool that can improve the performance of a business website. Tynt Insight is a marvellous invention that allows users to increase web traffic, achieve stronger search engine optimisation, measure visitor engagement and improve their brand’s profile online.

You can watch a demonstration of how it works here. Basically, if a business plugs Tynt Insight into its website it enables it to see what content is anonymously copied from the site, which allows it to benefit from the advantages I’ve listed above.

So, how does it work? Each time someone cuts and pastes content …

Internet publishing has for a long time been a dynamic field. Long ago were the days of static webpages which necessitated the offline editing of HTML markup to update website content. Such times were problematic as markup was rarely semantic and needed a degree of technical knowledge above that of the mere web mortal to understand. Today this problem has been eliminated thanks to the wide uptake of server side scripting languages, such as PHP and ASP, which permit for websites to pull content dynamically from an external data source and display this content conditionally.

These technologies have opened up …