Chichester Design

“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.

So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …

Buying online – I’ve blogged recently about how we trust the internet more than we do the TV – but this time it’s a different aspect of e-commerce that’s on my mind. The launch of Google Wallet has got me thinking about mobile browsing and mobile payments.

Mobile payment is by no means a new format, and the technology is much more developed in the Far East, so Google is hardly a pioneer. However, it has the power to bring the technology to the masses and quickly. So, if I were an online retailer, I’d be seriously considering how my …

Client profile time again on the Chichester Design blog. This week, we’ve got a new website for Knight Fencing, one of the leading domestic and industrial gates and fencing businesses in the region, to tell you about.

As you might expect from a company that supplies and installs a wide range of gates and fencing, a strong visual approach to showcasing their product range was important. The new website has images of all the fencing, gates and garden products in their portfolio, each with a clear and concise description.

The fully search-engine optimised new website also features a …

There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.

When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as …

I’ve got another client profile on the Chichester Design blog for you this week. We’ve recently launched a website for Anode Outlet, an online retailer of sacrificial anodes for leisure craft.

What are sacrificial anodes? Good question! You don’t hear too much about these strips of metal, but they are vital to stopping the corrosion of important parts of boats, such as hull plates and rudders. Anodes are attached to the underside of a boat and they attract the corrosion instead of the metal components of a boat.

Anode Outlet is a brand new company and their USP …