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Chichester Design: consumers looking more and more to social networks for brand guidance

06 Dec 2010

More interesting news on Facebook’s growing role as a marketing tool for businesses. A recently published report found that, of the people surveyed, nearly a quarter wanted brand information via Facebook.

According to the report by digital consultancy Beyond, nearly half of those surveyed said that they follow brands and companies through a social network, with Facebook the most popular source: 23% of participants said that they would prefer to receive information on brands and companies through Facebook, ahead of a company’s own website and a company’s own blog.

The report also found that half of the participants said …

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Chichester Design: businesses targeting Facebook as part of social media marketing growth

21 Sep 2010

I’ve mentioned the growth of social media marketing in this blog before, but the fact that I’ve read a lot recently about how more and more businesses are using Facebook to promote themselves means it warrants some further discussion.

In my experience, Twitter and LinkedIn have been the first points of contact for businesses in the world of social media. They’ve led the march so to speak. Facebook has been able to accommodate it for quite some time, but all the same it has remained in the shadow of Twitter and LinkedIn.

Well, until now that is. Thanks to a …

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Introducing Chichester Design’s What We Do series. No.1: Social media optimisation

02 Sep 2010

Web design and development is our speciality, but we also offer a wide range of complementary services. However, finding the space and time to explain what the likes of web hosting, digital marketing, Google AdWords and social media optimisation are isn’t always easy.

So, that’s why I’ve created the Chichester Design What We Do series. Using our blog, I’m going to describe these services in a bit more detail so that you will be able to better understand how they can benefit your business. First up is social media optimisation.

Social media is no longer merely the preserve …

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Chichester Design: business social media dos and don’ts

02 Aug 2010

Social media springs to mind again as I was able to avoid being stuck at Chichester train station and late for a meeting in London this week thanks to a very timely Tweet from a business contact.

Of course, the information you can get from Twitter goes way beyond train schedules – the latest industry news, discussions on practices and projects, information on related industries and topics – it’s a long list.

Clearly, in my opinion at least, social media is fast becoming an essential tool for businesses, whatever their size. So, with this mind and with a nod to …

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Chichester Design behind brand new Real Ale & Jazz Festival website

26 May 2010

I’m looking out of my Chichester Design window at a gloriously sunny day. Is this the beginning of our long-promised “barbeque summer”? Best not bet on it. But a surer sign that summer is on its way is the unveiling of the line-up at Chichester’s Real Ale and Jazz Festival.

The festival is one of the mainstays of the local social season and has attracted some high-profile guests in the past. I’ve seen the late, great James Brown strut his stuff, the Human League, Simple Minds and Debbie Harry to name but a few. Not bad going. Katie Melua …

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