28 Feb 2012
“High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information, and is important to search success” – I posted this at the end of last year and a few people have asked me, “OK, where do I start if I want this high-quality, search-friendly content?” Well, Google Trends is one starting point.
Using the right keywords is hugely important when creating or developing a business website – you want to use the words that bring the most traffic – and Google Trends can help you work out which words are the key ones. Armed with a …
06 Jun 2011
There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.
When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as a …
03 May 2011
Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.
A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.
So, it follows that more and more companies should be investing in online …
22 Feb 2011
I think most of us thought the idea of putting online content behind a pay wall was a dead duck, a great act of folly that would finally usher Rupert Murdoch into retirement. But, we shouldn’t rush to judge it seems, especially as two new online payment services for publishers have been launched within days of each other by two giants of the digital world.
No sooner had Apple launched its subscription services for magazines, newspapers and music purchased through its App store, expanding the model it developed for Murdoch’s iPad newspaper the Daily, then the next day Google …
11 Feb 2011
I’ve got another client profile on the Chichester Design blog for you this week. We’ve recently launched a website for Anode Outlet, an online retailer of sacrificial anodes for leisure craft.
What are sacrificial anodes? Good question! You don’t hear too much about these strips of metal, but they are vital to stopping the corrosion of important parts of boats, such as hull plates and rudders. Anodes are attached to the underside of a boat and they attract the corrosion instead of the metal components of a boat.
Anode Outlet is a brand new company and their USP …