Chichester Design

There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.

When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as …

Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.

A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.

So, it follows that more and more companies should be investing in online …

I think most of us thought the idea of putting online content behind a pay wall was a dead duck, a great act of folly that would finally usher Rupert Murdoch into retirement. But, we shouldn’t rush to judge it seems, especially as two new online payment services for publishers have been launched within days of each other by two giants of the digital world.

No sooner had Apple launched its subscription services for magazines, newspapers and music purchased through its App store, expanding the model it developed for Murdoch’s iPad newspaper the Daily, then the next day Google …

I’ve got another client profile on the Chichester Design blog for you this week. We’ve recently launched a website for Anode Outlet, an online retailer of sacrificial anodes for leisure craft.

What are sacrificial anodes? Good question! You don’t hear too much about these strips of metal, but they are vital to stopping the corrosion of important parts of boats, such as hull plates and rudders. Anodes are attached to the underside of a boat and they attract the corrosion instead of the metal components of a boat.

Anode Outlet is a brand new company and their USP …

I read an interesting article in the Guardian the other day that made me think I should get back to basics on the Chichester Design blog – what makes a good business website. I think every business is aware that it must have an online presence in today’s market, but we’ve come to a point where a static website just doesn’t cut the mustard.

One of the tips for creating a successful website mentioned in the article is to regularly update your website content and it’s one I think is worth flagging up. Adding fresh content will keep visitors coming …