Chichester Design

I mentioned in my last blog that web videos are expected to be a key business tool in 2011. Why? Well, because interactive website content is becoming increasingly important, not at least in terms of making companies more visible online.

2010 saw a phenomenal rise in the use of web videos, on both company websites and dedicated business YouTube or Vimeo channels. The limitations of a static website in an increasingly competitive marketplace is proving a key driver, with businesses now chasing the competitive edge of interactive online content, such as web videos.

This growth is why we’re expanding the …

Next in Chichester Design’s What We Do series is branding. So, what’s in a brand? Well, I’d say everything. Just ask the people at Apple or Ferrari. Or Gap for that matter. They spent an awful lot of money on a new logo, but consumers didn’t like it. No problem, they went back to the familiar and all-powerful original.

The moment a potential client lands on your website, picks up your brochure or looks up at your banner at an exhibition, your branding goes into action. And if you’ve got it right, it starts to earn money for you …

More interesting news on Facebook’s growing role as a marketing tool for businesses. A recently published report found that, of the people surveyed, nearly a quarter wanted brand information via Facebook.

According to the report by digital consultancy Beyond, nearly half of those surveyed said that they follow brands and companies through a social network, with Facebook the most popular source: 23% of participants said that they would prefer to receive information on brands and companies through Facebook, ahead of a company’s own website and a company’s own blog.

The report also found that half of the participants said …

We’ve discovered a brand new web tool that can improve the performance of a business website. Tynt Insight is a marvellous invention that allows users to increase web traffic, achieve stronger search engine optimisation, measure visitor engagement and improve their brand’s profile online.

You can watch a demonstration of how it works here. Basically, if a business plugs Tynt Insight into its website it enables it to see what content is anonymously copied from the site, which allows it to benefit from the advantages I’ve listed above.

So, how does it work? Each time someone cuts and pastes content …

What you up to on Wednesday 28^th October 2009? Ben and Kate from Chichester Design will be attending Business Focus 09 at Chichester College. And you can rest assured that we will be there with fire in our hearts and bellies to present just how much excitement our marketing services can bring to your business.

This is the first Chichester-based business to business exhibition of its kind and it has been put together by The Chichester Observer, Chichester Chamber of Commerce, Chichester College, Chichester District Council, Business Link and the South Coast Design Forum.

Hundreds of business folk …