23 Jul 2012
Following the last blog on Google Wallet I thought it important to talk about, something else new for online shoppers and companies with ecommerce websites.
eBay has unveiled PayPal Access, a new web payment service that could replace all the others on the market. The growth of ecommerce business websites has been notable, and their number continues to rise, and PayPal is part of this picture (but not all of it).
It is important, as an online retailer, to offer secure online shopping, and what eBay is proposing with PayPal Access is a payment service that can be used …
05 Jul 2012
Last week it was top-level domain names (.chichester, .brighton, etc.) and the benefits they offer companies; this time it’s a new online advertising service from Facebook, called Facebook Exchange. This service is about retargeting consumers and more relevant direct advertising.
The creation of Facebook Exchange, it is due to be launched shortly, is a logical move by the recently floated Facebook as it is one focused on revenue generation and one that offers companies, big and small, the opportunity to target consumers who have shown a distinct interest in their products and services. Hence, the likelihood of making a sale …
03 Jul 2012
What’s the link between the launch of the Google Nexus 7 tablet and your SME website? Well, it’s to do with Google’s move into the tablet marketplace more than the tablet itself, and what it means for how consumers access online products and services. In short, it underlines the importance of mobile web optimisation.
While the Google Nexus 7 is no iPad 3 – it’s clearly aimed at taking on the likes of the Amazon Kindle Fire (but who’s to say that Google won’t eventually try and ruffle a few feathers at Apple) – the sheer scale of Google’s reach in …
26 Mar 2012
Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a
major leap forward.
The launch of Google AdWords Interest Targeting allows businesses to advertise to potential buyers away from specific product or service sites. Using the explanation on the Inside AdWords blog, if someone browses for a camera, but then leaves the site to read a separate news site or a favourite blog, Google AdWords Interest Targeting allows the camera …
23 Mar 2012
The link between quality content and valuable SEO has come up before on the Chichester Design blog and the news that Google is moving to semantic search technology looks set to further cement this relationship. It will certainly change how online business websites approach SEO.
Semantic search technology is all about the intent and meaning of a query rather than just a literal, dictionary-like approach to providing search results. In short, Google will better try and understand your search term, and the results will change accordingly.
One of the major consequences for business websites is that content will have …