16 Mar 2012
Last time, I was talking about KONY 2012 and the power of the web. This week my subject matter is Facebook; one of the key factors in creating the riot surrounding the KONY 2012 campaign. The all-powerful social network is launching it’s Facebook Timeline for Pages. So, what does it mean for businesses and brands?
Unsurprisingly for such a radical overhaul (and the switch from the old-style wall format is just that), Facebook Timeline for Pages has brought howls of protest from some. However, while the changeover may cause a few ripples as people adjust, overall I think it’s a …
15 Feb 2012
Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns.
Essentially, AdWords Remarketing allows business website owners to refine their AdWords campaign to target people who have previously shown an interest in their site. It gives them a second chance to convert browsers that have looked at their products or services.
We’ve all done it – not quite sure on the first look, …
21 Dec 2011
It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.
Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …
15 Dec 2011
2011 has been a busy year for business web development, not least as Facebook and Google have locked horns over key bits of cyber turf. However, the recent launch of Google Verbatim and its role in terms of business website SEO may have slipped under the mainstream radar.
I like to keep an eye on all things Google when I get a spare minute or two at my Chichester Design desk and I think the value of
Google Verbatim for business websites is well worth highlighting. It allows business website owners to see how well their site is truly …
15 Nov 2011
Another week, another Google business application launch. I talked about the unveiling of Google Analytics Real-Time and what it means for tracking business website performance in October and this week, the company has announced the introduction of Google+ Business Pages.
This move comes as no surprise (the only surprise perhaps being that it hadn’t happened sooner) as Google continues in its attempt to create a social network on the scale of Facebook. The extension of Google+ Pages to include business pages sees the search engine giant expand its battle with its rival.
And why wouldn’t Google want to replicate the …