23 Jul 2012
Following the last blog on Google Wallet I thought it important to talk about, something else new for online shoppers and companies with ecommerce websites.
eBay has unveiled PayPal Access, a new web payment service that could replace all the others on the market. The growth of ecommerce business websites has been notable, and their number continues to rise, and PayPal is part of this picture (but not all of it).
It is important, as an online retailer, to offer secure online shopping, and what eBay is proposing with PayPal Access is a payment service that can be used …
12 Jul 2012
I’ve been sifting through the digital news this week and I want to return to infographics. I think infographics an important role to play in business web design.
Why? Well, in a world where we are trying to cram more and more information into smaller and smaller spaces, infographics present businesses with a smart, attractive way of getting their message across in the time-restricted online environment. These infographics, explaining how a hybrid car works and how recruiters use social networks to screen candidates, caught my eye this
As you can see, infographics communicate a lot of key information, …
26 Mar 2012
Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a
major leap forward.
The launch of Google AdWords Interest Targeting allows businesses to advertise to potential buyers away from specific product or service sites. Using the explanation on the Inside AdWords blog, if someone browses for a camera, but then leaves the site to read a separate news site or a favourite blog, Google AdWords Interest Targeting allows the camera …
23 Mar 2012
The link between quality content and valuable SEO has come up before on the Chichester Design blog and the news that Google is moving to semantic search technology looks set to further cement this relationship. It will certainly change how online business websites approach SEO.
Semantic search technology is all about the intent and meaning of a query rather than just a literal, dictionary-like approach to providing search results. In short, Google will better try and understand your search term, and the results will change accordingly.
One of the major consequences for business websites is that content will have …
15 Feb 2012
Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns.
Essentially, AdWords Remarketing allows business website owners to refine their AdWords campaign to target people who have previously shown an interest in their site. It gives them a second chance to convert browsers that have looked at their products or services.
We’ve all done it – not quite sure on the first look, …