21 Dec 2011
It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.
Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …
15 Nov 2011
Another week, another Google business application launch. I talked about the unveiling of Google Analytics Real-Time and what it means for tracking business website performance in October and this week, the company has announced the introduction of Google+ Business Pages.
This move comes as no surprise (the only surprise perhaps being that it hadn’t happened sooner) as Google continues in its attempt to create a social network on the scale of Facebook. The extension of Google+ Pages to include business pages sees the search engine giant expand its battle with its rival.
And why wouldn’t Google want to replicate the …
04 Nov 2011
It has been a while since we’ve posted a client profile on the Chichester Design blog, so this week I’m doing just that. We’ve recently completed a new website for the Old Post Office, a bar and restaurant in Wallingford, Oxfordshire.
This was a great project to work on, not least because we worked with a very nice people at the Oakman Inn Group. The company has spent a lot of time and effort refurbishing this pub, turning it into a very desirable destination, as you can see from the photos on the site, and they wanted to update …
10 Oct 2011
Heady days at the Chichester Design office – we’ve been busy trying out the new Google Analytics Real-Time. “What’s so exciting about that?” I hear everybody say? Well, in short, it’s a tool that helps paint a clearer, quicker picture of return on investment on business websites.
With Google Analytics Real-Time plugged into a business website, the impact of any piece of digital marketing, whether it’s the uploading of a business blog or a web video, social media activity, or the hosting of a live event, such as a webinar, can be instantly tracked.
I think this immediate …
03 Oct 2011
I’ve been keeping my eye on developments in the social media world this week and I see that Mr Facebook, Mark Zuckerberg, has introduced a new subscribe tool to his network. There’s potential for businesses in this I think.
Facebook’s subscribe button is a clever response to Google+ Circle and a shot across the bow of Twitter – it allows a user to follow anybody’s or any company’s public updates regardless of whether they are Facebook friends. I think this opens another social media optimisation opportunity for businesses.
Companies already use Facebook local business pages and targeted advertising to market …