09 Jul 2012
I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.
First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.
Let’s start with the Hangout …
19 Aug 2011
I’ve been looking forward to talking about this project and now that the new website has gone live, I can spill the beans. We’ve been working with Formaplex, a leading specialist engineering company, to completely renew their corporate presence.
The design and build of a new website has been the focal point of the project and a highlight for me of this part of our work is the 3D wire-frame graphics we’ve used to demonstrate the company’s work with Formula 1 companies and elite automotive manufacturers.
The work that Formaplex carries out is very technical and one of the …
15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.
In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …
18 Jul 2011
“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.
So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …
08 Jul 2011
Client profile time again on the Chichester Design blog. This week, we’ve got a new website for Knight Fencing, one of the leading domestic and industrial gates and fencing businesses in the region, to tell you about.
As you might expect from a company that supplies and installs a wide range of gates and fencing, a strong visual approach to showcasing their product range was important. The new website has images of all the fencing, gates and garden products in their portfolio, each with a clear and concise description.
The fully search-engine optimised new website also features a …