Ben, Simon, Kate and Ashley from the Chichester Design team headed up to London to attend the TFM&A this week and a jolly good time was had by all. There was indeed networking to be done with industry colleagues and potential clients, much marketing swag to be gained and, best of all, much new knowledge to be learnt from our industry peers. Who doesn’t love a freebie this good?
TFM&A – the Chichester Design lowdown
Well, there is of course rarely such a thing as a free lunch and the downside to the event having free entry was all the queuing for limited seminar seats. We realise that us Brits are supposed to live for lining up one after the other but we’re not big fans, particularly when at the TFM&A you could queue for a good hour and still not get into the talk that you want to listen to.
In order to make the most of the event we had to adopt some careful queuing strategies (we didn’t push in, honest!) And while listening to the muffled whinges from around us we gathered that the general consensus was visitors would have rather paid for a ticket and spent less time queuing, with a more guaranteed chance of getting to see an industry expert give a talk. But hey-ho, that’s life and we did manage to make the most of it regardless.
As we did get a lot out of it we couldn’t justify going to London for two days and coming back with nothing for you. We thought what you’d like most of all would be to hear some of the helpful hints and tips we picked up. So, over the next few weeks we’ll be revealing some tantalising titbits, here’s the first…
Optimisation rules
Chichester Design is always banging on about the importance of Search Engine Optimisation to increase natural search traffic to your website but at this year’s TFM&A Christian Howes of Webtrends highlighted just how important it is to optimise your website to increase conversions:
- On average search optimising a website leads to 10-20% increase in traffic, but this can be an increase as much as 100%
- It is important that PPC landing pages are optimised to keep bounce rates low
- More optimised and qualitative landing page copy will also keep PPC bids lower and save you money in the long run
- Anything you can critique on a webpage, such as headlines, copy and colours, should be A/B tested to achieve the best user experience for your visitors
- It is easier, and both cost and time effective, to get immediate statistics and keep track of how optimisation is working for you using online analytics tools
- On average 3% of website conversions are a result of natural search so 3% of your sales occur because of good SEO
Find out how Chichester Design can help you with your Search Engine Optimisation by contacting us today.
You can trackback from your own site.